Good Neighbour Pharmacy – Brand Strategy & Interior Design
GOOD NEIGHBOUR PHARMACY
We are a group of businessmen venturing into the pharmaceutical business by establishing a chain of pharmacies in Uganda and East Africa at large. We intend to source and increase access to quality medical and healthcare products in order to improve the quality of lives of the people of Uganda both through retail & wholesale entities. Our first branch is to be established along Salama Road– Munyonyo near KirudDu hospital in Kampala, Uganda.
With a helpful and friendly personality, we seek to establish a brand that will stand out from the crowd and will be highly distinctive from the already established pharmacy brands such as first pharmacy, Ecopharm pharmacy, and many others. After reviewing your website, we were impressed by your previous projects and that’s why we contacted your company to help us achieve our branding dream.
Our registered “Good Neighbour Pharmacy ” is developed from the idea that we intend to establish ourselves with the communities and to provide dedicated services to those neighboring communities.
Logo Type/Attributes: Icon
The approved brand symbol is comprised of circular shapes (representing tablets) and round rectangular shapes (representing capsules) arranged in form of the plus sign that represents a medical facility, all these are grouped to form of a neighborhood.
Good Neighbour brand identity consists of a Logo, Qualifiers, Symbol, and Tagline. The Logomark itself is available when it is used with intention as the visual focus. The Qualifiers may be used in conjunction with the Logomark. The symbol may be in conjunction with the Logomark or on its own. The Tagline may be used in conjunction with the Logomark or on its own.
The following colors are to be used for print collateral and other brand items.
GOOD NEIGHBOUR PATTERN
SIGNAGE AND WAYFINDERS
After creating the brand identity, la DROP was tasked with creating the interior space of their branches, to have the same look and feel.
Creative Director: Ggowa Paul Maurice
Art Director: John Luzze
Interior Designers: Ggowa Paul Maurice & John Luzze
Creative Designers: Ggowa Paul Maurice, John Luzze, Francis Nokrach, Finoki Matama, Jerome Bayita
Illustration Designer: Joshua Lugugo
Copy Writer: Herbert Okello
Contractor: la DROP