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Nyange Foods – Packaging & Marketing Collaterals

NYANGE FOODS


BRIEF

Nyange Foods is a food processing company that adds value to foodstuff.  We offer a premium range of porridge, cereals, honey, rice, wheat, and maize products. We are now available at all shops, supermarkets, and deliver to clients’ homes or business locations. Nyange Foods offers competitive rates and fast, efficient distribution of high-quality products.

Nyange Foods is a brand that invites us all to slow down and think about what we eat and how it is produced. Their nutritious range of delicious and organically sourced porridges,  cereals, honey, rice, wheat, and maize products provide a truly healthy choice for consumers. Within the food store world, the Nyange brand is starting to make a name for itself. Thanks to this enthusiasm the client felt that it was time to take the next step and bring a far higher emotional content to the design identity that currently lacked real dynamism and depth.

Nyange foods tasked us with creating their new packaging for the products and other material collateral.

CONCEPT DETAILS


So, whilst maintaining the necessary feeling of modern refinement we decided to playfully infuse each pack with a pattern and a food-related impression, this inspired the visual language that helped enrich the identity, bringing storytelling and decorative charm. From simple porridges to cereals, each Nyange product and its ingredients were defined through its own color palette and decorative identity. This handmade approach works in harmony with the in-house made, appetite appeal food photography, and styling that helps support this brand’s modern, quality positioning.

CREDITS


Creative Director: Ggowa Paul Maurice

Art Director: John Luzze

Interior Designers: Ggowa Paul Maurice & John Luzze

Creative Designers: Ggowa Paul Maurice,  John Luzze, Francis Nokrach, Jerome Bayita

Illustration Designer: Joshua Lugugo

Copy Writer: Herbert Okello

Contractor: la DROP

 

 

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